Overview:
Over the past 2 months, I started managing a very few high profile people LinkedIn profiles on a subscription basis using Professional LinkedIn experts VA’s ( Approval goes through me ).
Yesterday I closed a sale from an Italian based celebrity to manage her LinkedIn profile and her agency page. It took me 3+ weeks to warm-up that prospect as a qualified lead.
Roadmap:
I always use LeadFuze for classifying the prospect’s niche, connections, topics, persona, and HubSpot CRM for warmup the pre-qualified leads sending personalized highly targetted updates ( NOT generic newsletters).
- Out of 60 Celeb’s, I spend 13 filtered Celeb’s profile for analyzing their social media persona’s, posting topics, time, hashtags, tagged profiles, posting frequency, word usage, slangs, interaction with comments, behavior on each channel ( Eg: IG and LinkedIn, FB), managed by an agency or by themselves, etc to gather more data before I create my segmented triggers.
- Based on the data I gathered, I simply created an Emotional conversation loop and multi-layer funnel to approach in order to improve the sentiment score of the prospect.
- Initially, I positioned myself as a brand advocate interacting with her member’s comments ( Not leaving or interacting with comments on her posts) to make their comments stronger, engaged, and noticed. Also, i made sure the conversation always getting rolling where they can respond mentioning my name. ( Instead of making a full stop, i tailored my conversation to get going )
- As i predicted and based on my triggers, After a few days, she started liking my responses where i did this for her commenters. She felt like I’m agreeing with her posts and supporting her ( Voila, that multi-layer trip funnel worked) commenters.
- After a week, I started interacting ( positively) with leaving my comments and she did reply for that too 🙂 The second trigger also worked and i became a known loyal fan on her comment circles ( I burned 30+ minutes every day for this )
- Then, I didn’t connect with her for almost 4 days, received connection requests from her 🙂 ( Old wine in a new bottle guerilla marketing tactics)
- You can guess the rest 🙂
Now, I’m closing this as a four-figure per monthly subscription 🙂
PRO Tip:
- Do NOT jump into the prospect, InMail, or comment box immediately with positively engaging. If you did you did this, you will be another typical follower.
- Always invest your time to analyze the persona like Mozart, unlike like FBI ( Read “ Leaders Eat Last” book from Simon Sinek to know the difference )
- Always create the triggers to let the prospect reach you rather you sent an invitation, when the prospect is connected DO NOT sell, but engage as much as possible to improve your relationship genuinely. This will help you to understand your client’s business model, people who are influencing their decision-making process, etc. If you can understand this information, Then there is NO bargaining or revisions won’t happen within your proposals.
- DO NOT over-attached with your prospect, always maintain professionalism even the prospect is getting closer to you or asking any other solutions from you.
- Don’t raise the invoice, Don’t send multiple portfolios, Don’t talk too much, Don’t upsell anything immediately, let the client ask ( Your conversation needs to tailor in such way )
Question?
Happy to answer except revealing the client’s name and her brand ( Since, its a private contract)
#linkedin #casestudy #highticket
