Creating a great LinkedIn profile from top-to-bottom is a simple and effective way to set yourself apart from half-a-billion other professional LinkedIn users. Even if you’re uploaded a great professional-looking headshot, customized your Profile headline, and put together all information about your work and education history, but leave the summary blank, then you’re missing a huge opportunity. So, here are the tips to write a professional LinkedIn summary.
- Start your summary strong with a catchy opening statement
- Use optimized search terms & keywords in your summary
- Don’t be afraid to inject some personality in your summary
- Add context to your career story
- Brag about your accomplishments
- Utilize as much of the character limit as you can in your summary
- Keep it readable with short paragraphs or bullet points
- Don’t go overboard with special characters usage
- Use a converting “call to action” at the end
