As the largest professional social networking platform, LinkedIn is entirely a beast of its own. Unlike other social media platforms, LinkedIn manages your professional social connections and content to like-minded people. By following simple LinkedIn best practices, you can leverage the full potential of LinkedIn to your business’s advantage. So, here are the top five LinkedIn best practices for marketing professionals.
1. Know What Type of Content to Post
- Clickable Content
- Audience Specific
- Pique Interests
- Industry Events
- Visually Appealing
- Career Angle
2. Encourage Employees to Share Brand Content
3. Include LinkedIn Pulse into Your Content Strategy
4. Don’t Ever Go Stale
- Post Frequently
- Engage
- Always Update
- Add Videos
- Post Career Opportunities
- Humanize Your LinkedIn Page
5. Measure Success With LinkedIn Analytics
- Visitor Demographic
- Page Views
- Unique Visitor
- Impressions
- Engagements
- Clicks
- Followers Acquired
- Audience
