Here are the seven ways business owners and entrepreneurs can leverage LinkedIn to grow their brand, generate new business leads, establish partnerships and make connections.
- Optimize your company LinkedIn profile and connect with relevant people
- Post valuable content on LinkedIn Publisher
- Follow other companies
- Join LinkedIn groups where your target clients gather
- Create a sponsored InMail campaign
- Ask your employees to post your business’s content on their feed
- Utilize LinkedIn add-ons and plugins
