LinkedIn’s Lead Gen forms option has proven to be a strong driver of audience response, especially on mobile devices, where LinkedIn users are becoming more active nowadays. Here are the 10 proven ways marketers on LinkedIn can use to boost their Lead Gen Forms.
- Hook your audience with a strong offer
- Use bold images, videos and messages
- Keep the number of questions to a minimum
- Make your custom question easy to answer
- Follow up with your leads in a timely manner
- Maintain your Lead Gen Forms fresh
- Using the demographic data, optimize your target audience
- Optimize your LinkedIn Page so members can learn more about your brand
- Pair your lead gen campaigns with brand campaigns for higher conversion rates
- Continuously test and validate your strategy and do the needful changes if needed.
