As you make updates to your LinkedIn profile, I wanted to give you some additional insight into how LinkedIn ranks profiles in search results. If you are looking to leverage LinkedIn to get more career opportunities, you’ll find this email super useful and tactical.
When a recruiter or your prospect searches LinkedIn for a specific phrase, say ‘Customer Support’, the three most important elements that determine a profile’s ranking are:
1. Keywords - ensure that the search phrase or terms are in your LinkedIn headline, job titles and summary
2. Profile photo - LinkedIn prioritizes profiles that have a professional photo, so make sure you have one!
3. Mutual connections - LinkedIn will also prioritize profiles that the searcher has connections in common with.
This means you should connect with leaders/influencers/recruiters in industries you want to work in (since they will likely have connections with recruiters in the industry)
