Thinking about using LinkedIn to generate leads for your business in 2020? There are 4 main things you need to know to make sure you take your lead generation to the next level going into the new year. Watch the LinkedIn marketing tutorial above to learn what the 4 best lead generation strategies are!
If you’ve not started using LinkedIn yet and you’re in the B2B space, here are a few reasons why you’re missing out BIG time:
1. Save time - Compared to traditional methods of cold outreach such as cold calling, cold video outreach, cold email etc.your LinkedIn connections are already WARM prospects, they want to know how you can provide value to their business - it’s what LinkedIn is built for!
2. More than 60 million - The largest portion of the LinkedIn users are in decision making positions. If you’re a marketing/ advertising agency owner, coach, or consultant this is the prime location for you to pick up fresh leads.
3. Brand Awareness - Your LinkedIn profile is YOU when you pick up the phone to cold call a business all they know about you is how you sound and the words you’re saying - why should they listen? Before you even engage with a prospect they know what you look like, what you do, who you help, and how. They can scan through your profile, read your content and see that you’re an expert in what you do before you’ve even said “hello”.
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