For a successful marketing strategy, first, we need to determine our marketing campaign objective, because our objective will determine the tactics that we need to achieve our business goals.
I found this LinkedIn’s guide to objective-based advertising which will help you to learn:
- How objective-based advertising works in Campaign Manager
- A summary of the objectives, including brand awareness, consideration and conversion with corresponding ad formats
- Checklists and recommendations to improve campaign performance based on objective
Download the guide here:
